RIM may license BlackBerry 10 to other smartphone manufacturers
The BlackBerry smartphones by Research In Motion (RIM), has been the losing horse in the smartphone race, being defeated by Google’s Android OS by a margin of more than 8 to 1, in terms of sales. According to RIM Chief Executive Thorsten Heins, the company plans to license their upcoming BlackBerry 10 OS to other manufacturers of smartphones such as Samsung and Sony. Heins also said that the company is not in trouble. "If you look at the platform it's still growing, if you look at the devices we've got a single phone that's sold 45 million units," he said.
Heins said in an interview with the Telegraph that BlackBerry doesn’t have the resources to compete with some of the major smartphone manufacturers in terms of the sheer number of handsets produced each year. So the company might need to look at some other business models. "We have to differentiate and have a focused platform," said Heins. "To deliver BB10 we may need to look at licensing it to someone who can do this at a way better cost proposition than I can do it."
The BlackBerry 10 OS is set to offer what Heins refers to as a “true multitasking experience”, that enables users to run a number of systems at the same time. He is confident that the new version of the OS will be a success. “I think a lot of people are going to be surprised,” he said.
The upcoming BlackBerry 10 is highly anticipated. RIM has also released its developer tools for BlackBerry 10. Building a strong library of applications for the new BlackBerry platform is crucial to its success as its existing library of apps is far smaller than rival offerings from Apple and Google. Many of its available apps are incompatible with the upcoming BlackBerry 10. RIM is struggling to reverse years of slowing sales, delayed and disappointing product launches, and an embarrassing global outage of its prized network
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